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Simpli.fi
Company

Simpli.fi

Local programmatic advertising platform

Updated by Gregslist · Sep 19, 2026 · Report a correction

About

Simpli.fi sells media-buying tools and services for advertisers and agencies running campaigns across connected TV, search, social, audio, and other digital channels. Its Simpli.Hub product lets corporate teams define advertising packages while franchisees and branch operators choose budgets and run local campaigns within those rules.

Leaders

Cali Tran
CEO
Elizabeth Brockey
Chief Customer Officer
Michael Schoen
Chief Product and Technology Officer

Key facts

Dallas relationship
Headquartered in Dallas
Headquarters
Fort Worth, TX
Employees
Large · 501–1,000 employees
Founded
2010
Ownership
Acquired
Total funding
$16M
Funding type
VC-funded

Funding history

DateRoundAmountInvestors
Jun 29, 2021Venture RoundUndisclosedBlackstoneleadGTCR
Aug 31, 2017Venture RoundUndisclosedGTCRlead
Dec 12, 2013Series B$16MFrontier Capitallead

Frequently asked questions about Simpli.fi

Where is Simpli.fi headquartered?

Simpli.fi is headquartered in Fort Worth, TX.

When was Simpli.fi founded?

Simpli.fi was founded in 2010.

How much funding has Simpli.fi raised?

Simpli.fi has raised $16M in verified disclosed funding across all rounds tracked on Gregslist Dallas.

Is Simpli.fi hiring?

Yes — Simpli.fi lists open roles on its careers page.

Sponsors
McKinney Economic Development Corp. (MEDC)KilnVela Wood

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